The loop, shipped

Know what to do today—and what to change next.

Urja turns Apple Watch and Apple Health signals into one focused action for today, a short Plan, and an honest review of what was completed.

Join the TestFlight beta Join the launch waitlist

Free during the TestFlight beta; public-release pricing has not been announced. Not on TestFlight? The waitlist sends one email at App Store launch.

Plan — one goal and the few actions behind it, captured in the beta.

How it works

One action, one tap, one honest review.

Today serves one action
Instead of a wall of metrics, Today shows a single action drawn from your Plan and this morning’s signals.
You record Use, Swap, or Not today
One tap tells Urja what you actually did. Swap picks a different action; Not today is a valid answer, not a failure.
You review plan beside record
Every 14 days, the Plan review shows what was planned next to what you recorded, so you decide: Keep, Change, or Stop.

Supporting the loop · Ask Urja

It can explain your numbers. It can never change them.

Urja’s deterministic engines calculate readiness, trends, journal correlations, goals, and lab context first. Apple’s on-device foundation model then helps select and explain those results in plain language — it never replaces the action, the Plan, or the review.

Runs on-device with Apple Intelligence

Requires an Apple Intelligence-capable iPhone on iOS 26 or later. Ask Urja is optional and user-initiated; on other devices its screen explains the requirement. The Morning Briefing is always deterministic and works everywhere—never an AI error screen.

Urja Today screen showing a readiness ring reading 84 Good with the line Well recovered — train as planned, above metric tiles for HRV 40 milliseconds at minus 23 percent versus average, resting heart rate 52 at minus 5 versus average, sleep 6.9 hours rated Fair, exertion 10 of 100 against a 55 to 75 target, Energy Index 56 Moderate, and 902 steps — The readiness ring and its plain-language readout use the same guarded health context that Ask Urja can explain on supported devices — captured on the current build.

Your history, instantly

Urja starts with the history you already have.

After you grant Health access, Urja can backfill up to roughly 90 days of readiness scores when suitable data is available. Your trend view gains context from the start.

Up to 90 daysUses available Apple Health history after you grant access.

Your own baselineHRV and resting heart rate compare with your readings, not population averages; sleep scores against an eight-hour reference.

Honest empty statesIf data is unavailable, Urja says so instead of inventing a score.

One connected picture

From this morning’s decision to the habits behind it.

Readiness score

HRV and resting heart rate against your own baseline; sleep against an eight-hour reference.

Deterministic briefing

A plain-language morning summary computed entirely by Urja's engines — every number traceable to your data.

Ask Urja

Ask about today, trends, goals, journals, and optional labs using Apple’s on-device model.

Exertion target

Readiness sets a personal daily range; a live gauge shows how your output compares.

Readiness vs exertion

See both trajectories together, with journal events annotated on the chart.

Instant history

After you grant Health access, backfill up to roughly 90 days when suitable Apple Health data is available.

Optional lab context

Add results from Apple Health, a PDF, or manual entry and track them over time.

Goals in the Plan tab

Turn priorities into practical goals and optional lab re-test reminders.

Journal correlations

Log habits and examine how recorded events coincide with changes in HRV.

Week in Review

An optional, calm Sunday recap of your week’s trends. Informational only — decisions happen in the 14-day Plan review.

Watch, widgets, Siri

Keep readiness visible without opening the full iPhone app.

Accessible by design

VoiceOver, large Dynamic Type, Reduce Motion, and Reduce Transparency support.

Inside Urja

Product screens from the TestFlight beta.

Real data throughout: most screens are the founder's own, and one Today screen comes from an early tester — published anonymously, with permission. Captures are from recent TestFlight builds and are labeled accordingly; the score is named Readiness in the current build, so a few older captures still show its former label.

Urja Today screen: a readiness ring reading 84 Good with the line Well recovered — train as planned, above a metrics grid of HRV 40 milliseconds at minus 23 percent versus average, resting heart rate 52 at minus 5 versus average, sleep 6.9 hours rated Fair, exertion 10 of 100 against a 55 to 75 target, Energy Index 56 Moderate, 902 steps, 76 active kilocalories, VO2 max 39, and a workout streak of 0 days shown honestly — Today — readiness, capacity, and the morning picture in one line (current build)

An anonymous athlete-tester's Urja Today screen: a readiness ring reading 99 Optimal, with the note that the score is based on recent history, above a metrics grid of HRV 26 milliseconds at minus 41 percent versus average, resting heart rate 44, sleep 7.6 hours rated Great, exertion 100 of 100 against a 35 to 55 target, Energy Index 63 Moderate, 11.1 thousand steps, 1023 active kilocalories, VO2 max 64, and an 11-day streak — An athlete-tester's day, published anonymously — a 99 ring with the 100/100 exertion overshoot shown plainly beneath it

Urja Today screen: a readiness ring reading 77 Good with the note Well recovered — train as planned, above a metrics grid of HRV 49 milliseconds at minus 6 percent versus average, resting heart rate 55, sleep 5.4 hours marked Short, exertion 27 of 100 against a 55 to 75 target, Energy Index 58 Moderate, 3.3 thousand steps, 186 active kilocalories, VO2 max 39, and a 6-day workout streak — A lighter day on short sleep — capacity read honestly rather than talked up

Urja Today screen: Today's Action card offering a brisk daily walk with Use, Swap, and Not today buttons, a weekly protein goal with a Log button, journal tags like High stress and Poor sleep, an exertion target line, and a ferritin insight deferring to a clinician — Today's action from your Plan — Use, Swap, or Not today, with honest context beneath (current build)

Urja Trends Overview showing which measures are steady or slipping against the user's own baseline, with cited context — Trends — what's changing, read against your own baseline (earlier beta build)

Urja Trends screen on the HRV tab: a three-month chart averaging 51 milliseconds and marked Improving, summary statistics including latest, best, and change versus last month, and cited research below — HRV trend detail with history and cited research

Urja Plan screen titled My Plan: the goal Improve recovery and energy with review date August 1, three actions — breathing break, morning outdoor light, screen-free wind-down — each with dose, rationale, and adherence dots, lab context chips, and an Ask Urja link — Plan — one goal, a few actions, and the next 14-day review date

Urja Plan screen showing Health Clusters — Fatigue and Energy, Hormonal Balance — with lab values and dates, above an evidence library of cited studies such as Breathing for Recovery, Cell Reports Medicine 2023 — Health clusters and the cited evidence behind the plan

Urja Labs screen listing markers such as HDL, triglycerides, hs-CRP, vitamin D, B12 and magnesium with dates and trends — Labs — your markers with educational reference context (earlier beta build)

Profile — preferences, alerts, and Apple Intelligence availability (earlier beta build)

Real mornings

Real screens, shown only with consent.

Every screen above is from the founder's own device during the TestFlight beta — real data, published deliberately. Testers' screens appear only with their written consent, no exceptions.

An honest comparison

Four approaches to readiness.

Capabilities, prices, and policies change. Pricing and feature claims were re-verified against the linked sources on July 26–27, 2026 (WHOOP support pages block automated access and were corroborated the same day via WHOOP's official announcements); “not identified” means the reviewed public materials did not describe that feature.

Comparison of Urja, Athlytic, WHOOP, and Oura
Capability	Urja	Athlytic	WHOOP	Oura
Dedicated hardware	No new Urja hardwareUses Apple Watch data; reduced experience without it	No dedicated hardwareMost features need Apple Watch data	WHOOP wearable included with membership	Oura Ring purchase
Conversational assistant	Ask UrjaOn-device on Apple Intelligence-capable iPhones	Ask Athlytic; its App Store release history says it answers questions about Athlytic data using Apple Intelligence	WHOOP Coach, described as AI-powered coaching	Oura Advisor, using an LLM
AI processing	Ask Urja uses Apple Intelligence on supported iPhonesThe deterministic briefing and core app remain available without it	Public listing mentions Apple Intelligence insights; implementation details vary by feature	Cloud-connected service	Oura says Advisor data is processed and stored in its cloud
Lab or health-record context	Apple Health, PDF, or manual entry	Not identified in reviewed feature list	Upload existing bloodwork; optional paid Advanced Labs testing	Eligible US members: EHR import, a gradual PDF-upload rollout, and optional paid Health Panels testing
Narrative guidance	Morning Briefing + Ask Urja	Daily Summary and AI coaching features	WHOOP Coach and daily guidance	Oura Advisor and daily scores
Current pricing posture	Free during the TestFlight beta; public-release pricing has not been announced.	$4.99/month or $29.99/year	Membership tiers listed from $199/year (One) to $359/year (Life) in the US; promotional first-year pricing varies by market	Ring purchase plus $5.99/month or $69.99/year membership in the US

Official sources: Athlytic App Store listing; WHOOP membership pricing, WHOOP Advanced Labs, WHOOP Coach support, and WHOOP privacy policy; Oura membership, Oura Advisor, and Oura EHR import, and Oura Health Panels. First reviewed July 17, 2026; pricing and feature claims re-verified July 26–27, 2026.

Private by architecture

Even Ask Urja, the on-device assistant, runs entirely on your iPhone.

Urja needs no Urja account. Health calculations and supported Apple Intelligence features run on your iPhone; your health data is not sent to Urja servers. Three things do leave the device, and only when you start them: a direct Oura connection fetches your data from Oura’s API, a shared PDF or CSV summary goes wherever you send it, and feedback email goes to us.

Read the full privacy policy

No Urja accountStart without handing Urja your identity.
Deterministic numbersThe engines calculate every health value; the on-device model can only rephrase or select what they produced.
Optional on-device rephrasingSupported Ask Urja conversations use Apple’s model on the iPhone, not an Urja AI server.
Explicit permissionsYou control Apple Health and Clinical Records access and can change it later.
You start every exportDirect Oura access, PDF or CSV shares, and feedback email are the only user-initiated exceptions.

FAQ

Good questions. Straight answers.

Which devices support Ask Urja?

Ask Urja requires an Apple Intelligence-capable iPhone with Apple Intelligence available and enabled on iOS 26 or later. Urja’s deterministic readiness and briefing experience remains available without it.

Does the AI see my health data?

Ask Urja can use structured results produced by Urja’s local engines so it can answer personal questions. The model runs on the iPhone, and Urja does not send that health context to Urja servers.

What happens without Apple Intelligence?

Nothing breaks. Urja shows the standard personalized, deterministic Morning Briefing. The Ask tile remains visible and opens an explainer with the device or settings requirement instead of starting a chat.

Do I need an Oura Ring?

No. Urja is designed around Apple Health and the Apple Watch you may already own.

Is this medical advice?

No. Urja provides educational wellness information only, not diagnosis, medical advice, or treatment recommendations.

Not on TestFlight?

Get one email when Urja reaches the App Store.

No newsletter, no marketing drip — a single launch note. Your email and optional first name are stored only to send it, never linked to health data, never sold. How we handle it →

Close the loop tomorrow morning

One action today. One honest review of what you actually did.

Join the TestFlight beta