Press

In one line

Urja is an iPhone app that turns Apple Watch data into one clear daily action, a reviewable plan, and evidence every 14 days — with a private, on-device AI that can explain the numbers but never invents them.

Boilerplate

Urja is a privacy-first readiness app for iPhone and Apple Watch. It turns the heart-rate variability, resting heart rate, and sleep a watch already records into one daily action, a plan reviewed every 14 days, and cited evidence. Every health number comes from deterministic, inspectable engines; an optional on-device assistant, Ask Urja, can explain the numbers but never invents them. Health data stays on the device.

Quick facts

• Free during the TestFlight beta; public-release pricing has not been announced.
• Requires iOS 18 or later; iPhone-only.
• Companion Apple Watch app requires watchOS 11 or later.
• Optional Apple Intelligence features require iOS 26 or later on an Apple Intelligence-capable iPhone (iPhone 15 Pro or later); they are user-initiated and never calculate health numbers.
• No analytics SDKs and no third-party trackers, in the app or on this site.
• Health data is processed on the device and never uploaded to Urja servers; the only network feature is an optional, user-connected Oura sync.
• Educational wellness information only — not medical advice.

Founder

Built by Ankur Verma, a solo founder. Press contact: [email protected].

Try it

The current build is available through the free TestFlight beta: testflight.apple.com/join/NWG9TjS2.

Assets

Downloadable brand asset: Urja share card (PNG, 1200×630). A full press kit with high-resolution screenshots of the current build is available on request — email [email protected].

Educational wellness information only — not a diagnosis or medical advice. Discuss lab results, supplements, and treatment changes with a qualified clinician.